Trade show giveaways can make the difference between finding your next client versus watching your potential client walk right by you. At a trade show you are competing with hundreds of vendors to capture the attention of your client in just a few short moments. In order to capture the attention of a trade show attendant, you need to give them a reason to stop and say hello. In fact, according to the 1338 Tryson research, trade show visitors are 50% more inclined to stop at exhibits that giveaway free items. The most effective and impactful strategy is to giveaway a meaningful products with your logo or brand printed on it.
While free giveaways may seem like a small gesture, they can go a long way in marketing. Good promotional items trigger consumers’ memories. They will surely think of you each time they see your brand name or logo on their new item. The 1338 Tryon study reveals that nine out of ten (90%) people remember the companies whose promotional items they have received. According to this report, the triggers can be either the company name or the logo.
Meaningfully, at least 67% of consumers research the brand names on these promotional items on the internet. This increases attention on your brand and creates more brand awareness.
Trade show giveaways offer people a sense of satisfaction. Receiving something for free brings about positive feelings towards your company and helps your business to flourish by furthering a sense of loyalty at the very start of the relationship.
Finally, consider the principle of reciprocity. It’s ingrained in human nature that if we receive something, we should give something back. The customer can “give back” by becoming a customer and/or using and sharing the product with others. Both options are a win for your business!
First, what are promotional products?
Forbes defines promotional products as…
“Essentially, promotional products are branded merchandise that various businesses give away entirely for free to their target audiences. The whole purpose of these products is to pique interest and generate buzz, thus serving as fantastic promotional means.”
Gareth Parkin – Forbes Councils Member
Do trade show giveaways really work?
According to an ASI (Advertising Specialty Institute) case study from 2019, branded merchandise does impact consumers. The study showed they are nearly 2.5 times more likely to think positively about tangible branded products than the ads.
Better still, promotional products can remain in the recipient’s possession for about seven months on average. As long as they are well made and useful to the target audience, your branded merchandise will keep generating impressions for months. Therefore, giveaways become an incredibly effective marketing tool to generate brand awareness and convert potential customers. Here are a few more benefits of customized branded tradeshow giveaways.
- Increase Brand Awareness: Promotional products increase brand awareness.
- Widens Marketing Scope and Exposure: This is one of the smartest and easiest ways to broaden your market scope. Think about it, many people will interact with the product other than the initial promotional items recipients.
- Less Costly to Produce than Other Marketing Tools: Promotional products are cost-effective and less costly to produce. According to a Printing Impressions report, it costs an average of $1 to produce promotional products. Also, the cost per impression is only 3 cents, which is significantly lower than other forms of advertising.
- Takes the Place of a Business Card: Business cards are an essential marketing tool with twofold benefits–contact sharing and creating brand awareness. The good news is that branded promotional items can also serve the same purpose.
Customizable Trade Show Giveaways
Now, let’s look at our top 5 favorite trade show giveaways. Because we are an Eco-friendly first company, the items below have all be created with the environment in mind.
Sustainabalm Lipbalm
This high-quality lip balm is made with responsibly sourced materials including recycled post-consumer plastic and potato bio-resin, all housed in sustainable, 100% recyclable packaging. Put your brand on one of three flavors:
- Beeswax Sustainabalm
- Lemon Sustainabalm
- Peppermint Sustainabalm
Panda Bamboo Pen
One of our top sellers, this eco-friendly has a comfortable wide barrel amde from sustainable bamboo and has a plastic trim that is also recyclable. It comes with a smooth writing black ink cartridge, medium point.
Folding RPET Tote Bag
The Folding RPET Tote is made from 100% Post-Consumer Recycled Plastic. This spacious 16.25″H x 13″W with 22″ handles folds down for easy storage using built in elastic strap.
At a tradeshow everyone will appreciate a collapsible tote bag to carry all their gear. And your brand will be with them everywhere they go!
Recycled PET Lanyard
This Lanyard is made of recycled plastic with crimp and split ring. This awesome product is a convenient way to carry around keys, badges and other small items and is an outstanding giveaway for trade shows! Customize with an imprint of your company logo and message for maximum brand exposure.
Eco-Cyclist Water Bottle 22oz
This water bottle is eco-friendly and sustainably made out of recycled material. The Eco-Cyclist Water Bottle makes a great giveaway at any trade show, company event, etc. It’s lightweight and easy to carry around, making it people’s new go-to bottle.
Get Trade Show Ready
Are you looking for the perfect trade show giveaway but aren’t seeing it above? Contact ecopromotionalproducts.com either by giving us a call or sending an email to find your perfect custom trade show giveaway product. We have thousands of quality tested products at a range of different price points to choose from.
